An entrepreneur is at a crossroads. After successfully executing a pilot event for his long drive (golf) media property called THUNDERBALL!, he was able to secure a prime time airing commitment with the Golf Channel. The problem is, he doesn't have the finances to deliver his three episode commitment. This case exposes readers to the world of television/media production and financing and the challenges entrepreneurs can face in spite of a successful .....more

This is a supplement to Thunderball (A), product 9B11M019. An entrepreneur is at a crossroads. After successfully executing a pilot event for his long drive (golf) media property called THUNDERBALL!, he was able to secure a prime time airing commitment with the Golf Channel. The problem is, he doesn't have the finances to deliver his three episode commitment. This case exposes readers to the world of television/media production and financing .....more

This is a supplement to Thunderball (A), product 9B11M019. An entrepreneur is at a crossroads. After successfully executing a pilot event for his long drive (golf) media property called THUNDERBALL!, he was able to secure a prime time airing commitment with the Golf Channel. The problem is, he doesn't have the finances to deliver his three episode commitment. This case exposes readers to the world of television/media production and financing .....more

Giel Bessels is one of the three founders of a Dutch classical music record label called PentaTone Music BV (PentaTone), which releases all of its recordings on a high-resolution audio format called Super Audio Compact Disc (SACD). Now a decade old, PentaTone has survived the commercial failure of the SACD's launch in 1999 and the adverse market characterized by a continually shrinking demand for classical music recordings. However, the founders .....more

Students are asked to write a cohesive and comprehensive business plan for a municipally owned movie theatre in small-town Palmerston, Ontario. The theatre building is structurally unsound and major renovations are needed. Students must complete a thorough qualitative analysis (industry, consumer, competitor) and quantitative analysis (two years of monthly cash budgets incorporating sensitivity, two years of projected income statements, and the .....more

A young man follows his passion through near bankruptcy. Armed with an MBA from IIM Ahmedabad, he shuns the path of a high-paying corporate job and instead stars a stock-broking firm. After ups and downs in several businesses, he finally decides his real fulfilment will come from producing a full-length movie - Ashta Chamma, based on the Oscar Wilde play, The Importance of Being Ernest. The case chronicles the various issues he faces: funding the .....more

This B case continues from the A case (Ashta Chamma - The Biggest Small Movie Ever Made (A)) presenting the outcome after the release of the movie.

This case describes how Netflix created the business model of delivering DVDs using mail services. Essentially, Netflix exploited a whitespace that other players, such as Blockbuster, could not engage in primarily because they were constrained by their own business models. The case allows the instructor to develop the details of the capabilities that have allowed Netflix to deliver the values its customers desire. The case can then explore the competitive .....more

A young entrepreneur with a passion for filmmaking moved to Los Angeles and set up his own film production. The film, entitled "Movin 'In," had many of the ingredients of a successful motion picture. It had an international cast, talented and well-known stars, top rate production value, and a likeable story. However, he soon learned that these were not the only factors required for a successful movie. After years of hard work and .....more

In 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer .....more